How To Create Your Online Course

Introduction

Online courses have become increasingly popular in the past years. In fact, nowadays, online courses are one of the principal ways of making money online.

The online education market is growing at a very fast rate, with an expected CAGR of around 14%. In 2022, the industry topped at around 399 billion dollars. In other words, these days are the time to get onto the market and go and make your own course.

Whether it is a weight-loss course, a course on how to write your own book or on how to cook meat perfectly, it doesn’t matter. If you make an offer that is good enough, you will get sales eventually.

So, how to create your own online course? Well, before moving on, just know that this article will give you many techniques to do so, but most of the techniques found here are originating from Alex Hormozi’s work. If you really want to make a course, I suggest reading his book 100 million dollars offer, that you can buy here.

Alright, let’s move on to the actionable steps you can take in order to create your online course. The first step is to decide on your market, more broadly. Do you want to work in the fitness market, in the business market, etc. In other words, what will your product be about.

To choose a market, look at a few factors: if the market is growing every year, if the market has pain (if your customer has pain of being fat for example in the weight-loss industry), and if your customers in this market can pay you for your services. For example, if you sell a 2000 dollars product to your audience which are 13 years old, nobody will buy your product. When you find a market, the goal now is to dive into a specific niche.

Niches are stepped down versions of the market you have chosen, which are very specific to a particular type of person. For example, there is the broader weight-loss market, but there is also the weight-loss for 60 years old who want to lose weight in order to be more active with their grandchildren niche. A lot of people also use niche in the term of a market, because fundamentally niches are markets, the weight-loss niche, the fitness niche, etc.

So, how to find your specific niche? Well, to find your specific niche, you need to find your specific customer: who you’re going to sell to. If you want to sell weight-loss products to babies, it’s not going to work, just like selling American, industrial croissants to Paris citizens is not going to work either. So, ask yourself the question of « who do I want to help ? ». Then, when you get the answer, simply go and help that type of person. You need to be very specific about the mental imagery of who they are.

In order to get this specific customer or avatar that you’re selling and that you’re creating your course for, you need to list every detail about them. List their age, weight, height, their looks, their wants, their needs, their sadness, their problems, try to be specific. Since I’m here to genuinely help, I’ll make for you the list of someone who is 50 years old and who wants to lose weight.

AVATAR: The Weight Loser

Age: 50 years old

Height: Not important but normal

Physique: Skinny fat

Occupation: Works at the supermarket or low-wage jobs

Salary: Low income

Goal: Lose weight and build muscle

Why: To become happier and more confident and to be able to get free from his painful back.

Pains: Painful body, painful back, bad joints and articulations, feeling unhealthy, having no control over impulses, feeling unproud of himself.

As you can see, by detailing who my customer is (and not simply saying « someone who wants to lose weight »), I can suddenly capitalize much more on his pains and help him in a more specialized way which will give him better results anyway. And, this means, ultimately, that my price will go up.

A weight-loss course sells for 20 dollars. A weight-loss course for 50 year olds skinny fats who have back pain and articulation pain and who feel unproud of themselves sells for 250 dollars. OR MORE. This is the power of being specific. And, they’ll get better results anyway, since the price is high they’ll put forth more effort, and you’ll be able to pre-mash the work for them even more since you know your customers specific problems. Remember, riches are in the niches.

ACTIONABLE STEP: Make the perfect customer avatar for you. Once you found it, continue reading. It can take a day like a week, but find it.

The next step now is to write down the problems your customer will encounter. Once you did this, write down the solutions to these problems (by adding "How to" for example, it's all about formulating the sentence in a different way to push you to think about what you could do for your customers), and the things you could do in order to help your customers achieve this solution.

For example, problem: « I am not consistent in eating healthy ».

Solution: « How to become consistent in eating healthy »

What I could do for this customer: Give him a full guide to consistency, give him the disciplined mindset, give him a full plan of action to execute immediately when he wants to cheat on his diet, give him a habit tracker that is printable and that you made as a bonus for free, etc.

You can have an infinite, giant list after that. It’s always the worst part for me of creating any products because it requires a shit ton of effort and work to rearrange all of this. Because yes, once you finished all of this, you need to re-arrange it in « parts » so the presentation of your course is digestible .

Once you did this, try to re-organize everything into different parts. If you make a business course on how to create your course (very funny), you can for example separate it into steps, the first step being « Finding your market », and inside of it you have all the avatar and customer stuff I just told you, and all of the solutions you found.

Then, the rest of the work is all about presentation and marketing. It’s about creating attractive bonuses for free that you can only access with the course so many people go and think it’s a steal. It’s creating a compelling name, such as « Slim Down For The Summer 6 Weeks Blueprint ». It’s about guarantees, such as « I’ll give you back your money and I’ll give you a free habit tracker if you don’t lose your first kilo in the first two weeks ».

Also, if you play with guarantees like this, make sure to have some sort of copyright or license behind your course, to make sure nobody can share it for free without your permission.

I’m not going to tell every single step of the process, as it is all in Hormozi’s book, 100 million dollars offers, but I at least gave you the basics to start your journey. Not everything can fit in this article, as this is a short-form article and a whole resume of Hormozi’s book would be of necessity for you to understand how to make the perfect offer.

But just know that fundamentally, a course is a teaching program, so use many teaching methods: through video, audio, montage, using a real life and/or an online whiteboard to explain your points, make a written PDF document as a bonus, etc. It’s all about diversity at this point.

But, once you have your course, where can you sell it? Well, there are some specific platforms to sell your courses, such as Thinkific or Teachable as well as Fiverr or even using your own website (using Hostinger to create it for example).

And, how much should you price your online course? Should you listen to the generic advice of « being competitive by offering competitive prices » (which means competitive margins and competitive problems and competitive profits, so pretty bad investment), or should you offer premium prices that will instantly make you almost be your own monopoly? Well, of course, premium prices are the way to go.

Remember, however, that quality NEEDS to be there, with bonuses, and ALL of the problems your prospect (client) could encounter SOLVED. Because the problem is, if quality isn’t there, your clients will feel deceived and lied to. If you want to sell at premium prices, your product needs to be premium, and not only in appearance, but also in heart. So, work hard on your project and make sure quality is there before any sort of pricing is placed upon your product. Else, you will fail miserably.

So, what are « premium prices »? 200 dollars? 500 dollars? 2000 dollars? 200000 dollars?! The answer is, any of those prices that will give you enough profits and that will be less in terms of value that your client is going to get. If your client gets 1000 dollars of estimated value from your course and you give it to him for 2000, he lost a 1000 dollars. No bueno. However, if your course values at an estimated 100000 dollars, and you sell it to him for a 1000, here, your client will be amazed.

The goal of a Grand Slam Offer, or creating an incredible online course that can be the source of your wealth for the years to come, is to recreate the feeling when you find a steal in terms of sales. So, if I offer you an iPhone 15 for a 100 dollars, you would tell yourself « It’s an absolute steal, let me jump on the occasion! », and you probably would jump on the occasion. The goal is to recreate this feeling of « Why wouldn’t I buy this? » with our core offer.

Conclusion

Finally, thank you for reading. I hope this article was of help to you, and I’ll see you next time.

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